The DTC story
Colorado is home and leads at $89K across 302 orders. Texas is the clearest expansion signal: it ranks #2 at $55K organically with zero paid media. California and Illinois round out the premium-AOV markets reachable from the Denver corridor. The KBD platform ships to 46 states, so the headroom is in turning organic demand into a paid program. Active field markets sit in Denver, Chicago, and Seattle, with Texas marked as the priority target.