One purchase and repeat buyers, regardless of basket value.
Total net merchandise revenue per customer in this store’s available history.
High value and loyalty are separate measures. A large first purchase can qualify as a whale.
Average observed value per acquired customer. Includes buyers who never return.
Compare acquisition cohorts after the same number of days since each customer’s first observed purchase.
Latest eight eligible cohorts, in acquisition order. Only mature, unsuppressed measures appear. Differences are observed trends, not proof of campaign impact or forecasts.
Select a cohort row to show its value curve above. A dot means the cohort is still maturing or its group is too small to display.
Consider paid media campaigns that help more people discover your online store, buy their first bottle and come back for another order. Pair ads with email, your website and on-site touchpoints so each interaction makes the next purchase easier.
Promote a useful reason to subscribe: release announcements, bottle availability, tasting notes or first access. Follow with a welcome series that introduces the online store and a clear path to a first order.
Measure cost per confirmed subscriber, first-purchase conversion and revenue from the welcome series.
Introduce your bottles to prospective buyers through paid social and search. Connect the creative, product page and checkout around a clear occasion, product story or release.
Measure new-customer acquisition cost, first-order revenue and repeat purchases at 90 and 180 days. Review ROAS alongside margin and fulfillment costs.
Fans, retail buyers and distillery visitors may not know they can order directly online. Connect paid media, email, website links and tasting-room signage with the same store message and purchase destination.
Test store-awareness messaging with your existing marketing audiences. This report does not measure how many fans or visitors know about the store.
Coordinate new releases, replenishment reminders and product education across email and paid media. Use these cohort curves to judge whether acquired customers return and build value over time.
Measure repeat purchase rate and revenue beyond the first order. Use a holdout or comparable baseline to test incremental impact.
These are opportunities to test, not revenue forecasts or promised ad returns. Customer identities and marketing consent are not assessed here. Campaign audiences and opted-in lists stay in your marketing platforms.
Acquisition means the first observed qualifying purchase in available store history. Imports and migrations may hide earlier purchases. These are observed revenue curves, not predicted lifetime profit. Guest orders without a stable store customer link are excluded from customer-based metrics. Refunds can revise past cohorts.