Copper Ridge
Creative Lab
Synthetic demo data · explore creative performance
Hook coverage
11 of 12 · 92%
11 mapped
0 named but unmatched
1 unnamed
Unmapped creative still counts in every total above. Ads named to the convention map automatically; anything else needs an alias in the client config or a tag override.
Creatives
12
5 above benchmark
Spend
$13,140
Blended CTR
2.43%
Blended ROAS
3.91x
Median ROAS
1.84x
Top performer at 1.2x
Every creative that spent
Ranked by ROAS. A creative is flagged a top performer at 1.2x the period median, the same rule the monthly reports use.
Top performer
Video
CR - Timberline 10 - reveal - v2
Reveal
Allocation Drops
Spend
$2,380.00
CTR
2.90%
Adds to cart
461
Purchases
146
Revenue
$21,940
ROAS
9.22x
Top performer
Image
CR - Gift Set - identity - v1
Identity
Gift Season
Spend
$1,180.00
CTR
1.90%
Adds to cart
108
Purchases
32
Revenue
$6,084
ROAS
5.16x
Top performer
Video
CR - Altitude - pattern interrupt - v3
Pattern Interrupt
Founders Series
Spend
$1,720.00
CTR
3.40%
Adds to cart
241
Purchases
71
Revenue
$6,379
ROAS
3.71x
Top performer
Image
CR - Alpine SB - tension - v1
Tension / Challenge
Founders Series
Spend
$1,960.00
CTR
2.40%
Adds to cart
239
Purchases
81
Revenue
$6,703
ROAS
3.42x
Top performer
Video
CR - Cask Strength - breakdown - v2
Breakdown
Allocation Drops
Spend
$1,020.00
CTR
2.20%
Adds to cart
96
Purchases
32
Revenue
$3,063
ROAS
3.00x
Image
CR - Pairing Dinner - lifestyle - v1
Lifestyle / POV
Summer Altitude Events
Spend
$880.00
CTR
1.60%
Adds to cart
31
Purchases
11
Revenue
$1,616
ROAS
1.84x
Video
CR - Mountain OF - value bomb - v1
Value Bomb
Summer Altitude Events
Spend
$1,240.00
CTR
3.10%
Adds to cart
108
Purchases
35
Revenue
$2,186
ROAS
1.76x
Video
CR - Founder - story - v1
Story / Founder
Founders Series
Spend
$760.00
CTR
2.00%
Adds to cart
45
Purchases
16
Revenue
$1,285
ROAS
1.69x
Image
CR - Age Statements - contrarian - v1
Contrarian
Allocation Drops
Spend
$590.00
CTR
1.40%
Adds to cart
29
Purchases
9
Revenue
$834
ROAS
1.41x
Video
CR - Pour ASMR - sensory - v1
ASMR / Sensory
Founders Series
Spend
$640.00
CTR
2.70%
Adds to cart
39
Purchases
13
Revenue
$897
ROAS
1.40x
Unconfirmed
Boosted post - Barrel 114
Unnamed
Spend
$350.00
CTR
1.80%
Adds to cart
17
Purchases
5
Revenue
$381
ROAS
1.09x
Image
CR - Denver Tasting - field
Lifestyle / POV
Field / Distribution
Spend
$420.00
CTR
1.10%
Adds to cart
1
Purchases
0
Revenue
$0
ROAS
n/a
Hook against hook
Every mapped creative grouped by the angle it was built on. Ratios are recomputed from summed spend and delivery, not averaged across ads.
| Hook | Creatives | Spend | CTR | Purchases | ROAS |
|---|---|---|---|---|---|
|
Reveal
Build-up to a payoff/unveil
|
1 | $2,380 | 2.90% | 146 | |
|
Identity
Mirror who the buyer already is
|
1 | $1,180 | 1.90% | 32 | |
|
Pattern Interrupt
Stop the scroll with the unexpected
|
1 | $1,720 | 3.40% | 71 | |
|
Tension / Challenge
Name a belief, then break it
|
1 | $1,960 | 2.40% | 81 | |
|
Breakdown
Explain the thing, step by step
|
1 | $1,020 | 2.20% | 32 | |
|
Value Bomb
Teach something genuinely useful
|
1 | $1,240 | 3.10% | 35 | |
|
Story / Founder
The origin, told straight
|
1 | $760 | 2.00% | 16 | |
|
Contrarian
The unpopular-but-true stance
|
1 | $590 | 1.40% | 9 | |
|
ASMR / Sensory
Sound + texture, sound-on
|
1 | $640 | 2.70% | 13 | |
|
Lifestyle / POV
First-person, aspirational moment
|
2 | $1,300 | 1.44% | 11 |
Image against video
Format is read from the creative spec. Boosted posts that expose no asset detail are grouped as unconfirmed rather than guessed at.
| Format | Creatives | Spend | CTR | Purchases | ROAS |
|---|---|---|---|---|---|
Video |
6 | $7,760 | 2.81% | 313 | |
Image |
5 | $5,030 | 1.89% | 133 | |
Unconfirmed |
1 | $350 | 1.80% | 5 |
Synthetic demo data: fictional ads and previews. Fixture authored 2026-10-07; no live Meta connection.