Pillar Performance
Broad Reach & Awareness
Synthetic demo
$3K
Recorded spend
Broad Reach · Trailing 3 Months Spend
Blended CPM
·
Active DMAs
4 markets
Spend
$3K
Tap to explore DMA reach →
DTC Bottle Sales
Synthetic demo
$238K
↑ Live
DTC Revenue · Trailing 12 Months
DTC ROAS
5.4x
Top State
CO
Bottles Shipped
·
Returning Customers
32%
Homeplace & Events
Synthetic demo
$49K
↑ Live
Attributed Revenue · Homeplace & Events
Homeplace ROAS
2.7x
Tours Booked
·
Cost per Booking
·
Spend
$9K
Field Support & In-Market
Synthetic demo
3
↑ Active
Active Field Markets · Paid Campaign Coverage
CO ★
Home
DEN
Active
CHI
Active
SEA
Active
TX opp.
Opp.
Business Planning
Synthetic demo
74%
↑ In progress
Budget Pacing · YTD
$0
74% tracked
$96K
Ad Spend
$54K
Budget
$96K
Remaining
$42K
YTD Ad Spend
$54K
Est. KBD Payout
$21K
Budget
Planned
Actual
How You Stack Up
Priorities & Risks
What's Next
1
Develop a $200+ halo SKU to anchor the premium tier and tasting room experience
2
Activate Texas as a paid DTC market, highest-priority expansion state
3
Shift to seasonal budget allocation to capture OND surge
Risk Watch
Premium Tier Thin
High
Only 2 SKUs above $90 (Ridge CS, Timberline). Missing a $200+ halo expression that competitors use to anchor tasting room revenue.
Single-Channel Dependency
Medium
92% of paid spend on Meta. Google Ads only used for ticketed events. No Pinterest/TikTok presence.
Seasonal Concentration
Medium
Q4 is 2.0× average revenue, flat budgeting leaves money on the table during OND.