Seasonal vs. Flat Allocation

Compare flat monthly allocations against seasonally weighted distribution. Seasonal allocation accounts for demand patterns and peak periods.

Monthly Allocation Comparison
Month Flat Amount Seasonal Amount Delta % Difference
Budget Allocation by Channel
Total Budget Distribution
Budget & ROAS Scenarios
Quick Presets
Adjusted Budget ·
Adjusted ROAS ·
Projected Annual Revenue ·
Calculation: Adjusted Budget × Adjusted ROAS
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Scenario Comparison
Scenario Budget ROAS Projected Revenue